News
Tips, updates and insights on websites, webshops, online marketing, hosting and more.
Visitors but few enquiries? Give your website a five-minute check
See your website through a new customer’s eyes. Five quick checks help you spot what makes sending an enquiry unnecessarily difficult.
New at BigBase: AI Employee implementation
BigBase implements AI Employees for broader digital roles, on a cloud computer or dedicated workstation, with clear agreements and human review.
How to add a popup to your website
Create a popup in the website management system and choose whether it appears immediately, after a delay or on exit.
Modern AI-generated business videos
Professional, abstract AI-generated videos tailored to your brand for websites, social media and presentations.
A major update to our web servers in 2026
BigBase is upgrading its hosting platform with a German data centre location, stronger performance and improved bot protection.
Rates for 2026
The hourly rate stays at €120 excluding VAT, while maintenance and hosting subscriptions are indexed by 3.1% from January 2026.
Help your email reach the inbox
How DKIM authenticates email from your domain and works with SPF and DMARC to support reliable delivery.
Reach more customers with more languages
Expand your reach and improve the customer experience with a multilingual website and Base4's translation features.
Update webshop prices quickly and easily
Filter, check and update multiple product prices at once through your webshop's catalogue module.
Submit a new UBO extract to Pay.nl
Our May 2025 notice about providing a certified UBO register extract when using Pay.nl payment methods.
Web servers in Europe
As a business owner it pays to think about where your website is hosted. There are strong reasons to consider keeping your web servers in Europe.
Website crawlers: managing the rise of automated bots
Why crawler traffic is increasing, the challenges it creates for websites and how BigBase manages unwanted bots.
Off to Thailand, but still here for you!
The BigBase and Recruitment-Online teams are visiting Thailand from 1–14 March 2025 while continuing to support customers.
A search feature for your website?
Add a search bar through the management system to help visitors find information, especially on your 404 page.
The EU General Product Safety Regulation (GPSR)
An introduction to the GPSR and product safety responsibilities for businesses selling to consumers in the European Union.
Multi-domain webshops
Reach different countries, brands and customer groups with multiple webshop domains managed through one system.
Ready for a multilingual webshop?
Extending your webshop to support several languages is not just a feature; it is a powerful tool for growth.
Rates for 2025: an update to our hourly rate
Our hourly rate becomes €120 from January 2025, with a one-time 10% discount during 2025 for long-standing customers.
Add a favicon
A small website icon helps visitors recognise your brand, find the right tab and feel confident in your website.
The holiday season is here...
Enjoy your summer holiday knowing that BigBase remains available, with someone in the office and support for serious outages.
Improve your webshop quickly and easily
Practical ideas for improving product information, customer service, SEO and newsletters in your webshop.
The power of social media in recruitment
Use social media to strengthen your employer brand, reach potential applicants and support your recruitment process.
Is Google advertising right for you?
Google Ads can help businesses reach new customers. Explore how online shops, local businesses and B2B companies can use it.
Phishing on Facebook
Recognise fake friend requests, suspicious links and false competitions, and strengthen your Facebook account's security.
BigBase Marketing becomes Recruitment-Online!
Our marketing department has a new identity: Recruitment-Online, with the same BigBase team and a focus on recruitment marketing.
Getting spam on Facebook?
Our guide to country restrictions in Meta Business Suite to help reduce unwanted messages outside your target market.
AI-generated images for your website?
Our January 2024 comparison of AI image generation and stock photography for professional websites.
Preventing spam in your online forms
How form field limits and invisible fields help protect website forms from spam and automated abuse.
BigBase's early Christmas party, Cuban style!
Join BigBase's Cuban fiesta on 24 November 2023 for a rum tasting, cocktail workshop and an early Christmas get-together.
The power of neuromarketing!
Explore how insights into consumer attention, emotions and decision-making can help improve marketing strategies.
Growth hacking: the code for growth?
Build an experimental growth strategy and explore eighteen ways to reach new audiences, improve products and retain customers.
How do I use LinkedIn for my business?
Create and improve a LinkedIn company page, build your audience and explore Campaign Manager for business advertising.
Facebook Business for better results!
Manage pages, advertising accounts, access and results through Facebook Business Manager and Business Suite.
A proven approach to filling vacancies!
Improve employer branding, vacancy descriptions and applicant follow-up to find new staff in a tight labour market.
AI algorithms on Facebook and Instagram
How AI ranks content on Facebook and Instagram, and how businesses can improve the relevance and reach of their posts.
Create your Facebook business page
Our guide to a Facebook business page, social media marketing and managing pages and advertising through Business Manager.
The BigBase Sabrage Workshop!
A look back at our first sabrage workshop: sparkling wine, good company and a celebration of successful partnerships.
Improve your website's visibility yourself
Improve your website's online visibility with these simple tips. Learn how potential customers can find your website more easily through Google.
Discover the art of sabrage with BigBase on 26 May!
Join our customers and business contacts for a sabrage workshop, drinks and good company on Friday 26 May 2023.
Find keywords that fit your business and audience!
Understand your audience, research search terms and use Keyword Planner and Google Trends to improve advertising.
Use the right filenames for website images
Descriptive, consistent image filenames support search visibility, accessibility and recognition of your brand.
Ask your customers for a review
Customer reviews can build trust, support conversions and search visibility, and reveal opportunities to improve your business.
Our e-recruitment service: a solution to your staff shortage!
Our 2022 introduction to e-recruitment explains how online targeting, automation and personal follow-up support finding staff.
Measuring website speed
The speed of a website has a real bearing on the results it achieves. A website is, after all, a marketing instrument in most cases.
Targeted marketing that works
How targeted marketing can help businesses reach relevant candidates and potential customers more effectively.
Nameserver problems
An explanation of the July 2022 nameserver outage, the improvements made and the subsequent move to Cloudflare.
Holiday notices
Let customers know when you are away with a holiday notice on your website or in your email.
Google Analytics 4
Our May 2022 notice about the transition from Universal Analytics to Google Analytics 4 and the announced July 2023 deadline.
Photoshop for website managers?
Our April 2022 look at Photoshop Elements as a simpler photo editing option for people maintaining website content.
Apple Pay and Google Pay now available for webshops
Explore the wallet payment methods available for your webshop, including PayPal, Amazon Pay, Apple Pay and Google Pay.
Exporting data from the management system
Learn about CSV, PDF, XML and JSON exports and how to export selected records from the BigBase management system.
Webhosting performance matters for Google
How web server speed affects visitor experience and contributes to your website's performance in search results.
Printing price cards
Create a printable product presentation or price card from products in the BigBase management system.
Why an SSL certificate?
An SSL certificate makes a website safe, we sometimes hear. That is probably cutting a few corners.
Look up company details by VAT number
Import or update customer company details using the VAT number lookup in the BigBase management system.
Retina images
Understand high-density displays and how responsive images balance visual quality with website loading speed.
Adjusting product prices
Select product prices and change VAT, discounts or country-specific prices in bulk through the Base4 catalogue.
Exact Online limits from 1 July 2021
Our June 2021 notice explains the API limits announced by Exact Online and their possible impact on Base4 integrations.
New VAT reporting for webshops
Our June 2021 introduction to EU distance-selling VAT changes, the €10,000 threshold and the One Stop Shop scheme.
Choosing a secure password
Choosing a secure password is straightforward. Forget the stories about special characters, upper and lower case and using numbers.
Adding discount codes
Create webshop coupons, configure restrictions and discount amounts, and add codes customers can use at checkout.
Send your own newsletter
Create a campaign, design a newsletter, add recipients and send or schedule it through the BigBase management system.
Secure and fast sign-in
How Base4 manages active sessions, forgotten passwords and administrator control over user access.
Cropping images
Prepare and crop images for your website using the image editing tools in the BigBase management system.
Creating a 404 page
Help visitors who reach a missing page find their way back to useful information with a custom 404 page.
Setting page titles correctly
Set useful page titles and a consistent suffix through the SEO and website configuration settings in Base4.
Website privacy settings (GDPR)
Website privacy considerations for forms, analytics, social buttons and maps, with clarified legal references for the English edition.
The best search engine optimisation
Share your knowledge and experience on your website to answer customers' questions and build long-term search visibility.
Easy promotion on social media
Set up your page's title, image and description, then share it on Facebook, Twitter and other social platforms.
A faster website with cache?
Learn how page caching speeds up your website and why you should publish changes to clear the cached version.