Targeted marketing that works

Since the beginning of this year, we have been offering a modern approach to marketing, with great success.

What is targeted marketing?

Targeted marketing focuses specifically on your potential audience. Marketing messages are directed precisely at the people most relevant to approach.

How does it work?

Connections between social platforms, supported by artificial intelligence, help identify relevant people within the chosen audience. Marketing tools are then focused on that group.

An example?

The process can be complex, but we arrange it so that you receive the leads you need. These examples may make it clearer.

Example 1: “I am looking for a new employee”

Together, we define the employee profile and use one or more channels to find suitable candidates. Whether we identify 10, 100 or 10,000 people, the vacancy is then shown regularly through Facebook, Instagram, LinkedIn or Google. When someone expresses interest, we collect their contact information and pass it to you. We can also indicate which people seem most interested and which leads may be less worthwhile to follow up.

Example 2: “I need new customers for my service”

Together, we identify the best audience, perhaps based on profit margin, preferred customer types or nearby businesses. Within that audience, we look for decision-makers. We create a company profile that presents your knowledge and expertise positively, such as a website, webinar or e-book. Targeted channels then communicate your business’s value to those people.

We collect the contact details of people whose responses show interest in your service. Depending on your preferences, we pass on the leads worth contacting.

”I want to influence an entire population’s political views”

We do not offer this service. Similar targeting techniques have, however, been used for political influence. People who may be receptive to particular information can be repeatedly exposed to selected or fabricated messages through social media. Repetition can influence how people think and act. AI and the data collected by platforms can make such targeting very precise, including identifying individuals and their contact information.

What does targeted marketing cost?

We have created standard packages to make the options clear. Many requests still require a tailored discussion of the work needed to achieve the desired goals.

Recruitment through a traditional agency can be considerably more expensive. Less focused marketing methods often require a larger investment of time and money to achieve similar results. Arrange a meeting to discuss the possibilities.