Use the right filenames for website images

Giving website images suitable filenames can benefit search visibility, accessibility, the visitor experience and branding. It is a simple step that can make a meaningful difference.

SEO benefits

Search engines use filenames among the clues to an image’s content. Accurate, descriptive names help them understand your pictures and can improve the chance of appearing in relevant results.

Accessibility

Useful filenames can also help when an image lacks other information, but descriptive alternative text remains important for screen reader users. Make sure visitors with visual impairments can understand the image’s purpose rather than relying on a filename alone.

Branding

Consistent names contribute to a professional, coherent presentation. Including your brand can make it recognisable when someone saves an image or another website links to it.

We consider filenames when adding content. It is straightforward to do yourself, but contact us if you need help. Depending on your subscription, we can usually add website content, including images, at no extra charge.